Facebook Messenger Chatbot: 7 Reasons Your Business Needs One

"Facebook Messenger Chatbot" 7 Reasons Your Business Needs It
If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot.

Chatbots deliver sky-high open rates, save you time/resources, and will give you an edge against your competition.

Creating a Facebook Messenger chatbot takes minutes. 

Facebook Messenger Chatbot

Facebook Messenger — one of the biggest chat platforms in the world — has proven to help expand reach to a bigger audience, increase traffic to your site and drive conversions.

Here, we’re making the case for exactly why you should add Facebook Messenger to your marketing mix.

Learn why you should use this unicorn channel now!

1. Messenger Chatbots to Save Time and Effort

Unlike human customer service representatives, chatbots can be there 24 hours a day, 7 days a week.

You can handle more customers easily and build better trust with them without having to hire more people.

That saves you both time and money while also providing more customer satisfaction.

Chatbots are all about automating repetitive tasks like handling most customers’ basic concerns.

You can cut a big chunk of customer service handled by human representatives by a significant margin.

That leaves you and your people to handle more pressing matters, which you can do with live chat takeover.

Your chatbot becomes your personal assistant, helping your business become more productive.

Setting up and maintaining a chatbot does take a good bit of work, but the results you can get out of it is certainly worth it.

2. You Can Deliver Hyper-Personalized Content through Chatbots

You can boost engagement by leveraging the data your chatbot gets when they add a contact to the list.

Do it right at the start of the conversation as the greeting creates that very important first impression.

The chatbot can greet them by the user’s names with salutations that change depending on the time of day.

You can also do things like have the chatbot ask them about the weather in their specific location to get things going.

Even if they still think they’re interacting with a chatbot, you get to show that it’s not the usual run-in-the-mill chatbot.

Having that data also means the chatbot doesn’t need to ask questions about certain details, letting it get straight to the point.

Access to user activity also lets the chatbot better pinpoint sources of problems based on history.

This makes for more efficient customer service that can also be used for content marketing.

Your content delivery can prioritize types of content that a specific user prefers to engage with.

This leads to higher engagement and open rates, making your content marketing more effective.

3. Messenger Chatbots Lead Customers Through Sales Funnels

A good chatbot can take customers through all four major parts of the sales funnel: awareness, interest, decision, and action.

It can make them aware of your content and your business, then build their interest in your products and services.

Those interested enough may then decide on whether they should go through with a purchase.

Your content can further convince them to make a decision, and some of them may then be converted.

Those sales can then be guided by the chatbot as well, from the call-to-action to checkout and payment.

It can also help them track and monitor the delivery of their purchases, making sure they reach them as expected.

The chatbot can then continue to show them more products and services they may be interested in.

4. Click-to-Messenger Ads Deliver a 100% Conversion Rate

Advertising on Facebook is already way better than paying for website traffic or a bunch of leads.

You’d be glad to know that Facebook Messenger ads deliver really high conversion rates.

Click-to-Messenger ads are super engaging, and it helps that they’re mobile-friendly by default.

Their conversion rate is 100% because you get contact info and are able to message them back in Messenger.

Getting those contacts then lets you take advantage of Facebook Messenger marketing and get a boost on your ROI.

You can also stay in touch with customers, which is made even easier with a good chatbot.

It creates a personalized one-on-one channel with them, letting you engage by helping them with their inquiries.

Whenever a customer asks a question, they can get a response right away, plus a human behind it if needed.

5. Chatbot Marketing is More Effective than Email Marketing

Think of chatbot marketing as the new-and-improved email marketing.

The simplest and most direct way to deliver content to your audience is through a Facebook Messenger chat blast, which earn 60-70% open rates on average.

Chat blasting lets you boost engagement and keep Messenger contacts active.

You can also use Facebook Messenger to deliver drip campaigns.

All you need to start with are a good welcome message and a call-to-action leading to your website.

You can then slowly nudge those prospects over the next few days, getting them to engage more with your content.

6. Chatbots Help You Repurpose Old Content

Chatbots can give new life to old content the same way they can deliver new content.

Features like chat blasting and drip campaigns can help resurrect old content, and allow you to deliver it in new and engaging ways.

For example, did you know you can use your chatbot to deliver images, gifs and even survey questions?

Bot features like these make the entire content delivery system so much more engaging and interactive for users (hence the high open rates!).

 7. You Can Tailor Facebook Content to Spur Bot Conversations

Another particularly cool chatbot feature is the comment guard.

When you set up a comment guard on a Facebook post, anyone who leaves a comment will automatically be contacted by your chatbot (using whatever script you’ve created for this experience).

The more comments that your Facebook posts get, the more contacts are added to your list — and those contacts, in turn, become leads.

Image: Depositphotos.com

This article, “Facebook Messenger Chatbot: 7 Reasons Your Business Needs One” was first published on Small Business Trends

75% of Your Employees May Not Plan to Stay for More Than 5 Years

2019 Employee Retention Statistics

A survey by iHire revealed the latest 2019 employee retention statistics. This includes the fact that 75% of employees in the U.S. do not stay at their jobs for more than five years. The finding indicates job-hopping is becoming far more common. It was once a liability.  But not in today’s candidate-driven labor market.

2019 Employee Retention Statistics

One of the biggest drivers for this trend is a booming economy. This includes a 50-year low unemployment rate of 3.5%. It is the lowest since 1969. There are more job openings than there are people to fill them. Which by the way is responsible for U.S. businesses losing $1 trillion every year due to voluntary employee turnover.

According to the Bureau of Labor Statistics (BLS), American workers who quit their jobs in 2018 topped 40 million – representing 26.9% of the workforce.

Close to two thirds (65.9%) of those surveyed said they have been with their current employer five years. But less than a quarter (24.5%) say they plan to remain in their current place of employment for six or more years.

For small business owners who are competing in this tight labor market, there are considerable challenges. It means they have to increase salaries, benefits and other incentives to bring in qualified applicants.

Overall,  businesses, no matter what the size, have to make more of an effort. This is what Steve Flook, President and CEO, iHire explains in the emailed press release.

Flook goes on to say, “The possibility that a more rewarding career opportunity is out there is often too compelling for even the most tenured and loyal employee. That’s why employers need to make the extra effort to keep their best talent engaged, nurture staff’s professional and personal growth, and establish a workplace culture that cannot be found anywhere else.”

Declining Job Motivation

For 59.9% of the respondents, their response to job motivation is lukewarm at best. They say they are either ‘somewhat satisfied’ or ‘neither satisfied nor unsatisfied’. According to the report, a large number of employees are not highly engaged in their current roles.

Close to one in five (22.2%) didn’t fudge their words, stating they are either ‘dissatisfied’ or ‘very dissatisfied’ with their jobs. This leaves the people who say they are very happy with their jobs a minority at only 17.9%.

iHire’s survey also shows 51.7% of professionals have left a job voluntarily in the past five years. But more than a third (35%) admit to searching for a job during work hours. Of those who job search on the clock, 28% of them plan to stay with their current employer for less than one year.

The biggest reason for so many people leaving their job is their dissatisfaction with salaries at 16%. This in part is the result of the rise in the cost of living as it has been increasing by 14% since 2015. The high cost of living is leading older Americans to delay their retirement due to insufficient savings. Another reason employees (11.7%) are not happy is the lack of growth or advancement opportunities within the workforce

negative or toxic work environment accounted for 10.7% of discontent, while 7% attributed it to poor work/life balance. Of those citing negative or toxic environment as a push factor, 40% attribute it to company culture as the main cause for high staff turnover.

Creating a Great Place to Work Key to Retention

On the flip side, employees say a raise or bonus (48%) would encourage them to remain in their current employment. Better benefits package at 25.1% and healthier work/life balance at 22.1% follow.

The company’s culture, such as supporting professional growth and commitment to the welfare of the staff can go a long way towards retaining employees. According to the American Psychological Association, 89% of employees at organizations that provide well being initiatives are more likely to recommend their company as a good place to work.

The survey concludes in order to retain their staff, companies will need to create an enticing, unique, and values-driven company culture. Furthermore, businesses have to provide a set of perks, programs, and processes that differentiate them from the competition. This will in return afford them a clear advantage in the war for talent — no matter how green the grass is on the other side.

Image: Depositphotos.com

This article, “75% of Your Employees May Not Plan to Stay for More Than 5 Years” was first published on Small Business Trends

How to Change Your Business Image in Gen X Y Z

Understanding the motivation behind customer purchasing has never been more important – and it could mean an change in your business image for Gen XY&Z.

You should realize that the larger percentage of the world’s consumers will be dominated by generation Y and Z in the next few years, lest your

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10 Tips for Making Major Changes in Your Small Business

If you run a small business for a long time, you’ll probably need to navigate through a lot of major changes. Members of the online small business community are very familiar with these shifts. From getting started to deciding when to retire, here are some valuable insights for making big changes in your business.

Help Your Financing Chances with Online Credit Tools

If you plan on making any major changes to your business that require extra funding, you need to really focus on building your business credit. Sometimes, small businesses could use a bit of extra help in that area. The tools in this Smallbiztechnology.com post by Matt Shealy may be able to help.

Gather Consumer Insights Before Starting Your Business

If you’re just getting started in the business community, you need to really understand your customers. That means you may need to do some serious research and gain insights straight from your potential customers. This SmallBizDaily post by Chris Keller offers some methods you can use to gather those insights.

Set a Digital Marketing Budget

Before you make any big changes to your business, you need to determine what your budget is. In this InfoBunny post, Dexter Roona offers some tips for setting a budget for your digital marketing strategy. Then BizSugar members commented on the post here.

Determine What to Trust When It Comes to Franchise Business Reviews

If you’re considering buying a franchise, you might consider looking at some online reviews to research different opportunities. These can be very helpful, but likely shouldn’t be the only research that goes into your decision. Joel Libava dives into more detail in this post on The Franchise King blog.

Start Saving for Retirement

Small business owners aren’t always able to plan for retirement in the same ways that many traditional employees do. But it’s still important to plan for the future, both for you as an individual and your business. In this Noobpreneur post, Ivan Widjaya discusses the importance of planning for retirement as an entrepreneur.

Build a Powerful Network on LinkedIn

Anytime you want to make a major change in your business, it helps to have business connections around you who can help. LinkedIn can be a useful tool for organizing and nurturing your network. If you’re looking to build a powerful network on the platform, read this Social Media Examiner post by Louise Brogan.

Make Money from Social Media

Adding extra income streams can really help your business achieve more of your goals. Social media can be a perfect venue for earning more money, as this No Passive Income post by Erik Emanuelli suggests. For more on the subject, head to BizSugar to see what the community is saying.

Automate Your Tax Payments

Unfortunately, taxes are a part of running any business. If you want to make this task as simple as possible, you might consider automation. In this Acuity blog post, Matthew May explains what steps you need to take in order to make this change in your business.

Use Your Personal Branding Profile to Drive Leads

Many businesses only use their dedicated business profiles to market their business and increase sales. But your personal profiles could also help you drive leads, especially in B2B businesses. Read this Process Street post by Adam Henshall for more on this subject.

Practice Corporate Social Responsibility

Creating a socially conscious business can help you appeal to more customers and keep employees engaged and happy at work. If you’re interested in integrating more corporate social responsibility into your company culture and processes, check out the do’s and don’ts in this UpCity post by Jason Woehrle.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]

Image: Depositphotos.com

This article, “10 Tips for Making Major Changes in Your Small Business” was first published on Small Business Trends

Founders Will Pitch Their Ideas at this Upcoming Event

It seems like there are as many venture capital firms and accelerators as there are ideas for businesses these days.

The good news is it is allowing people across all demographics to find a source of funding for their startups.

Outliers was especially created to bring in those new and radical thinking founders and bring them together in one place

Outliers Batch 1 is an accelerator program that looks to provide a platform for these founders so they can be seen.

The event will hold a startup pitch competition with 9 superstar founders. In this forum, they will have the eyes and ears of 300 prominent investors, enterprise adopters and media outlets. This group will judge the founders and their ideas using a Crypto Voting System built specifically for this event.

You can attend the event on Wednesday Oct. 30, 2019, 1:00 PM to Thursday Oct 31, 2019, 1:00 AM PDT. It is going to be held at Broadway Studios Venue San Francisco, Calif.

Register by clicking the red button.

Register Now



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This article, “Founders Will Pitch Their Ideas at this Upcoming Event” was first published on Small Business Trends